Primary Corporate Logo

The primary Strato International Logo, gradient red with long shadow, is intended for use by the Strato International Group and the airway of the same name. The brandmark, the “flying leaf,” simultaneously denotes a goose and a maple leaf, prominent Canadian symbols. It is cleaved from a maple leaf as found on the Canadian flag. Thus, the logo lays claim to Strato International’s proud heritage as the flagship Canadian international carrier.

Strato International Airways Official Logo

Design Elements

  • Strato International Airways Official Seal


    The “flying leaf”, red and white, is synonymous with Strato and embodies the values of the airline.

  • Strato International Airways Colour Palette

    Colours & Fonts

    Explore the combinations of fonts and colours that give Strato International its distinct and unique identity.

  • Strato International Airways historical Boeing 747 'Crayfish'

    Historical Inspiration

    Discover how the proud history of Strato International has influenced its design and the perception of its brand worldwide.

Fleet and Livery

The tail of Strato International aircraft are certain to stand out at a busy airport and proclaim the proud heritage of the airline. A vibrant gradient between pure red and Guardsman Red adorns the rear of the aircraft and stretches along the side of the aircraft until it disappears into the clean white of the fuselage. A white maple leaf, in contrast, recalls stark Canadian cold winters.
The logotype and brandmark appear boldly at the front of the aircraft, connecting the aircraft's nose to its tail, and placing Strato as a strong, international brand.

Strato International Airways Boeing 787-8 Dreamliner over the coast of Nunavut, Canada

Collateral Product Design

View the various paraphernalia and collateral products that unite the
Strato International brand as a cohesive and distinct corporate identity.

Strato International Business Cards
Strato International Coffee First Class
Strato International Boarding Pass

Download the PDF

The complete Corporate Identity Guidelines, along with many more renderings and
details, can be downloaded in PDF form by clicking the button below.